Common Mistakes

A Failure to Engage With Referrals

Once presented with a referral, however, it should not be perceived as a ‘done deal’. Too many dentists fail to take advantage of these opportunities by neglecting to engage properly with referrals. It is vital to ask the right questions and listen carefully to a referrals needs. You should ask the potential patient what it was they liked the current patient said about you. Establish what a referral most values in a dentist and a practice. Do they want a sympathetic dentist who will guide them step by step through treatment? Or do they prefer a no fuss ‘’in and out’’ approach?

After identifying a referral’s needs, be sure to deliver exactly what they want.

Too Few Resources Dedicated to Getting Referrals

Once presented with a referral, however, it should not be perceived as a ‘done deal’. Too many dentists fail to take advantage of these opportunities by neglecting to engage properly with referrals. It is vital to ask the right questions and listen carefully to a referrals needs. You should ask the potential patient what it was they liked the current patient said about you. Establish what a referral most values in a dentist and a practice. Do they want a sympathetic dentist who will guide them step by step through treatment? Or do they prefer a no fuss ‘’in and out’’ approach?

After identifying a referral’s needs, be sure to deliver exactly what they want.

Misconceptions

There are three common mistakes dentists' make regarding referrals:

  • Only long-time patients refer.
  • Patients only refer after receiving fantastic treatment.
  • Patients will only refer once.

11 Tips
for Increasing Referrals

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  1. Ensure Your Office is Fit to be Referred
  2. Tell Patients You Want Their Referrals
  3. Publicize Your ReferralProgram Throughout Your Practice
  4. Publish a Regular Newsletter
  5. Hold Referral Contests for Staff and Patients
  6. Give Gifts to Existing Patients
  7. Publish a Regular Newsletter
  8. Organize Regular Patient Appreciation Events
  9. Give Gifts to Existing Patients
  10. Publish a Regular Newsletter
  11. Sign up for RecordLinc

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