Word-of-mouth advertising—when one person recommends a product or service to another—ranks at the top of the list of marketing strategies in terms of cost effectiveness. It costs very little yet delivers excellent results. This would explain why dentists give it such high marks. In an April 2015 survey, the Levin Group Data Center™ found 88.3 percent of respondents identified “referrals from current patients” as their most successful marketing method.
In the new dental economy, when the number of adult dental care visits is declining, you need to make sure you and your team are doing everything possible to encourage patient referrals.
Using your website to get more patients for your practice is an often underutilized method of marketing by many in the healthcare industry. It is time to start taking a focused and strategic approach to the audience you’re trying to attract online to then eventually covert them into long-term patients offline.
According to TeleVox, 51% of people say they’d feel more valued as a patient through digital health communications. This means that it is time to strengthen your relationships with potential patients online to ensure that awareness of your practice is reaching the most amount of relevant people as possible.